Adidas is among the world's leading manufacturers of sports shoes, sportswear and equipment. Adidas is also a leading manufacturer of footwear, apparel and equipment for sports activities. Adidas shares are the largest trading company on the stock exchange. Adidas has one of the most successful product lines on the market.

The Adidas company, which has a history that many people would be interested to know, was created in 1920. The word that has become the name of the company, "Adidas", comes from the name of its founder, Adolf Dassler. It is Germany's largest conglomerate, whose CEO today is Herbert Heiner.

Adidas was founded by Adi Dassler on 18th August 1949 because he wanted to help athletes achieve more. 72 years later, Adidas is setting trends not only in sport, but also in fashion, music, culture, the environment and other areas of life. Today we take a look back and see how it all started and developed and which styles of the past are relevant again.

With the arrival of the three-stripe brand in 1949, technology began to boom and the 50s saw world-class athletes' equipment change dramatically. In the '50s adidas created the running shoe which set the world record for sprints, and the first football boots with nylon soles. The decade was the starting point of many forward-thinking designs. 

In the '60s Adidas developed the first professional running shoe and also launched the Azteca Gold sneaker for the Mexican Olympics, giving sprinters an extra edge on the track. 

The '70s saw the introduction of the Telstar, the first official football World Cup ball, and the iconic Adidas Superstar trainers. In that decade Adidas launched models that would later become street style icons - such as the Adilette, the world's most popular flip-flops, and the Stan Smith, the iconic white trainer named after tennis player Stan Smith. And we still love these classics to this day!

In the 90s fashion came first, that's when Adidas technology came close to what it is today. 1994 was a turning point for football. The Predator Cup boots revolutionised professional footwear for players. Embossing in the forefoot considerably improved grip. Zinedine Zidane, David Beckham, Michael Ballack, Steven Gerrard, Raul and other football legends have at various times worn the Predator.

In the 2000s Adidas improved the technology they created. Custom Predator Precision SG cleats created especially for David Beckham and the Adizero Adios Neftenga trainers in which Haile Gebrselassie broke the world marathon record. Adidas literally stormed into professional swimming with its drag-reducing technology. It was then that the first collaborations with international designers were launched. Yohji Yamamoto launched the YY MEI Brocade trainer, which marked the birth of the Y-3 brand, while Stella McCartney designed a line of sportswear with high fashion elements and has presented a capsule collection every season since.

In the 2010s the sustainability of new releases came to the fore. Adidas began to collaborate with Parley, an organisation for the protection of the world's oceans, to produce trainers and clothing with fibres made from recycled plastic from coastal areas. This marked the start of a major initiative to reduce fashion industry waste and to recycle the plastic and rubbish that pollutes our planet. As awareness of environmental issues increased, so did technology.

This decade saw the development of Boost, an energy-recovery material that was appreciated by runners the world over. The Futurecraft 4D midsole ushered in a new era of running shoe manufacturing and a new round of evolution in cushioning materials. It is 3D-printed, created from a fluid coupled with oxygen and given its final shape by light. In the 2010s, Kanye West collaborated with Adidas to launch the YEEZY trainer range, which became iconic long before its release. 

Adidas AG, the world's second-largest sporting goods manufacturer, increased its net profit 18-fold in the first quarter of 2021.

Invest in Adidas shares
Invest in Adidas shares

A key way to assess whether Adidas shares are the ideal choice is to compare them with the shares of various sports equipment manufacturers. Adidas' production costs are much lower than those of its competitors, especially when you consider that many of its competitors are well-established companies with long working procedures and excellent management teams. In contrast, Adidas incorporates a small but competitive production strategy and hence its products cost less per unit. 

How to invest in Adidas shares in New Zealand?

Adidas has grown at a fantastic rate in recent decades. Its sales are growing faster than any other firm in Europe. The company has seen improvements in all market segments since the start of 2021. Adidas posted a net profit of €558m in January-March compared with €31m in the same period in 2020. Profit from continuing operations jumped to €502m from €26m.

Information about Adidas shares
Information about Adidas shares

Revenue rose by 20% to 5.27 billion euros, compared with 4.38 billion euros a year earlier. The biggest increase in revenue was recorded in China, up 156%. Sales of Adidas products via its own online platform rose by 43%. At the end of March 89% of its shops worldwide were open. The market value of Adidas rose by nearly 33% in the last 12 months (to €51.86bn).

In Forbes' ranking of the most expensive sports brands, Adidas ranks third (behind Nike and ESPN) with a value of $11.2 billion. Also, the brand was included in the Dow Jones Industrial Indices for the 20th consecutive year in 2019. Factors such as corporate governance, risk management, climate change mitigation, labour standards, sustainability and innovation management are taken into account when companies are assessed for sustainability.

Choose stocks for investment
Choose stocks for investment

Do you want to know how to invest in Adidas stock in New Zealand? If you want to make money in the stock market, you should become an active investor in Adidas stock. We'll discuss how to invest in Adidas stock in New Zealand and how to find the best deals if you decide to do so.

It is difficult for newcomers to know where to invest their money. It is therefore better in the early stages to follow the advice of the brokerage company through which you want to buy shares on the stock exchange. Usually every major broker publishes equity investments on their website. It recommends which securities to buy, justifies why it should be done and indicates the term and yield of the idea. It is not a waste of time to educate yourself on our videos. You can also use websites, magazines and financial articles to learn about the pros and cons of stocks.

In general, when choosing stocks, try to stick to the following advice:

  1. Study all available information. You cannot buy a stock without knowing how the company is doing. You need to analyse, make forecasts and make sure that the company will rise or fall.

  2. Calculate the risk. Always have a contingency plan in case of failure, for example, if you have to close a trade at a loss. Experienced investors and traders recommend not risking more than 2% of your capital in a single trade.

  3. Create an investment portfolio. This will help you reduce risk, for if one stock makes a loss, the others will cover it with their surplus. It is important to invest in companies from different sectors and countries.

The stock market has a "the earlier you start, the more you earn" principle. Take control of your financial future now!

Stock trading conditions
Stock trading conditions

Keep in mind that you must first understand how to invest in Adidas stock in New Zealand. Take time and weigh your choices carefully, and you are sure to make the right investment choice. It depends more on how long term investments (1 to 5 years) are ideal for you. This kind of investment will help you survive a sustained recession in a company that has been around for some time. Long-term investments perfectly illustrate the principle of "ride slowly, ride farther". Gradual reinvestment of funds will enable you to gradually increase your capital. Investments in long-term assets do not involve significant risks.

If long-term investments are not attractive, an investor may opt for short-term investments (up to a year) that can bring them money immediately. However, there are also 24-hour investment options that can generate income. The choice of alternative investment products depends on the investor's personal preferences and requirements.

How to buy in Adidas shares in New Zealand?

The current trend in online business is to learn how to buy Adidas shares through online platforms. The internet is becoming a favourite place for investors and entrepreneurs because of the favourable business environment and growing entrepreneurial opportunities.

Many people think that buying shares is difficult and requires a lot of effort and action on their part. In reality, it's a lot easier than it looks. Try it and you will succeed!

Buying Adidas shares in New Zealand is a very smart choice to consider if you are a fan of the iconic sportswear brand. Adidas is an innovator when it comes to new styles in sportswear. It also has strong supporters around the world, which speaks eloquently to its financial potential as a firm. And if you want to capitalise on the market and profit from your stake in the company, the easiest and simplest approach is to invest through a brokerage company.

The only thing a person has to do is to open a brokerage account with our company, which is a professional securities market participant. It is not possible to buy securities on the stock exchanges directly, so there are special intermediary companies - brokers - and only through them are all operations for buying and selling shares carried out.

Today, all stock exchange transactions are conducted via the Internet and shares can only be bought online. Therefore, it must be clearly understood that any transactions will have to be done via electronic devices (PC, laptop, smartphone). Let's look at how this can be done.

Registrating on the investing platform
Registrating on the investing platform

You don't even need to leave home to register and fund your account. Everything happens online - you register on the website, fund your account with VISA, MasterCard, etc. and buy any securities.

After registering on our platform, you will have access to a real trading account, with a deposit of just $10, and you are in the world of real investment. Any platform has many features for experienced traders using technical analysis and other tools. In the first stage, you will only need to learn how to buy or sell shares, which is done by placing an order. 

How to open account
How to open account

Before you take part in real trading on our platform, you have the opportunity to practice making trades on a demo account. It is better to choose assets and working conditions that are as similar as possible to those you plan to use in reality. On our platform this amount will be $10,000. This amount will be in your account and will give you the opportunity to practice. It prevents you from making big deals and gives you no access to the real industry. However, it is a great place to practise any technique as well as learn how currencies work.

Now you know how to buy shares online today, and it's easy enough. You need to register an account with a broker and start trading online through the trading platform.

The financial services provided by this website carry a high level of risk and can result in the loss of all your funds. You should never invest money that you cannot afford to lose